Benefits of Using Social Media for Business
The year is 2018 and social media is the king of the Internet. With over 70% of the U.S population having at least one social media account and over half of them having two or more, it’s impossible to deny the impact it has on consumers. Odds are, most of your own customers are attached to a social media account, so why not use this to your advantage as a business to leverage communication and promotion?
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For many businesses, social media is one of the most effective ways to acquire new customers and keep existing ones. While the Millennial generation is growing into the workforce, its best for businesses to stay relevant in the social media aspect of technology. Social media is comprised of several big players, each of them representing a unique platform on the Internet that can assist your business in different ways. Utilizing these platforms to their fullest potential will not only expand your technical skills but also expand your customer list if executed correctly.
With millions of people across the various social media channels, a large amount of data is generated every minute about your own customers. Tweets, photos, videos, page likes, etc., are updated constantly. All of this data contains potentially valuable information about your customers such as who they are, what they enjoy, and even how they feel about your service or product.
If you are actively engaged in the online community, you can gather all of this kind of information to make better business decisions. Social media lets you in on the real-time conversation that it promotes.
Google is the go-to option to search for all types of information including businesses and content your business may be linked to. Social media is a great way to help move your business up in the Google search ranking.
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Not only will your business appear higher in search rankings, but you will notice more traffic to your website as well. More traffic to your website generated by the content you’ve shared across social media and your search ranking means more people are paying attention to your company and their interest is sparked.
When you begin to make a presence on the social media accounts your customers are on, it will be easier for people to find you and learn more about who you are. Social media is great for communication and by making connections online with customers, you will only bring your business closer to them and increase retention and loyalty to your brand.
A study conducted by Social Habit showed that 53% of Americans who follow brands on social media are more loyal to those brands.
Targeted Ads With Real Results
Advertising can get pricey, but the great thing about social media is that it’s incredibly inexpensive to promote your business. You can distribute content to tons of people very easily while saving money. By running ads on LinkedIn or Facebook, you’re able to segment certain targets by a company, location, age, job titles, etc. You are even able to segment based on connections and behaviors through certain social media platforms such as Facebook.
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By using social media to target certain types of customers, you will be able to reach the audience you need to in the most effective and cost-efficient way possible.
Because the majority of consumers have a presence on social media, they also expect you to have one as well. 67% of consumers go to social media for customer service. With that being said, meeting your customer’s expectations and maintaining an online presence will greatly improve the experience your customers have when interacting with your business online.
For the sake of convenience, many consumers expect a fast, 24/7 response time and support. The businesses that are able to deliver on these expectations are often the ones that succeed with customers in the end.
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Get Ahead of The Competition
Just as you’re able to gain valuable knowledge about your customers through social media, you can do the same for your competitors. By tracking their social media accounts and keeping up with their content and responses, you can use the information to make strategic business moves and plan ways to get ahead of them.
Use the results you collect to develop offers, content, or product enhancements that they may be lacking.