RISKY BUSINESS: SITE ABANDONMENT
This fall, Google implemented the changes to web pages across the Internet by labeling the HTTP text in the URL as "Secure" or "Not Secure". The policy change doesn't end here though. Google announced that in the furture, they will label all HTTP pages as "Not Secure" to be more proactive in alerting consumers when they land on a potentially unsecure site. You don't want your business to feel the repercussions of not having SSL encrypted on your web page when Google goes all in to protect Internet users from security risks.
WHAT IS SSL?
SSL stand for Secure Sockets Layer. A stardard security tool for establishing an encrypted link between a server and a browser. The links help ensure that data passing between the server and browser remain private. SSL is a standard in the industry and millions of websites use it to protect online transactions with customers.
Check it out: What is SSL? (Video)
HOW CAN I TELL IF A SITE IS SECURE?
When a visitor land on a web page, visual clues are the strongest indicator that the site is safe. There are a few visuals to look out for when visiting a web page. In the URL, you should see HTTPS. The "S" indicates that the site is secure. If the "S" isn't there and the URL only reads HTTP, be wary. If you happen to be using Google Chrome, the URL will read "Secure" with a green lock icon, meaning you are good to go! Ecommerce websites will often display a badge on the page, letting you know it's secure.
WHY ADD SSL TO MY WEBSITE?
Add SSL encryption to your website for three reasons. Trust, Visibility, and Peace.
Adding SSL will gain the trust of your customers and build a stronger relationship when they know your page is safe. By valuing their safety and protecting them from potential hackers, you can keep the foundation of trust strong.
Google factors SSL into their algorithm. By having SSL enabled in your website, you will rank better than other websites who don't.
There are plenty of free tests you can use to make sure your website is secure with SSL. By taking a couple miniutes to check your site's safety, you can spend more time creating the content for your site then worrying about it's safety.
Check it out: Why You Should Upgrade to HTTPS (Infographic)
WHY ARE SSL CERTIFICATES IMPORTANT?
- Encrypt Sensitive Information
The information you send to you customers online gets passed around to the destination server. Any computer between yours and the server can see your bank numbers, passwords, and other private information if you don't encrypt it.
- Protects You From Cybercriminals
Cyber-attacks are on the rise. The best thing you can do to protect your computer and your information, is to have an SSL certificate. SSL will point out any weakness in your network, especially whne your data is moving between computers and servers.
- Build Brand Power
When your customers are seeing the lock icon or a badge on your site telling them it's safe to be there, they can be assured that their sensitive information is safe. This act of trust will give your brand a boost of credibility.